Make It Count is a Brand Campaign that launched during 2020. There were plenty of depth plans for launch, but something small happened globally and we made a small shift. The project with VICE expanded upon the Make It Count campaign launch by creating a buzzworthy program focused on Linear TV, that would draw consumer awareness, capture their attention, and inspire them to Make It Count.

My role was one of a project manager. The team had to make a quick pivot after the pandemic hit and we ran the entire campaign in about two and a half months. This included choosing talent and director, briefing the director, collaborating on the plan, the shoot, approvals, media planning, and finally, launch. At the end of the day, we had our thirty minute spot and incredible results. Feel free to check out the video below.